Sunday, February 17, 2013

Name changer


Whilst flicking through the duty free magazine on my flight from Saigon I noticed this advert for an eau de toilette from Hermès.

It's perhaps not the name I would have chosen, but I suspect it was the easily trips off the tongue qualities that appealed to the copywriters. Anyway, between that, and the coffee brand's name, there was a bombardment of double entendres. Or I just have an overactive imagination when it comes to word play.

20 comments:

Not Scarlett said...

What coffee brand name do you refer to? I get the roof garden reference.

columnist said...

If you read my previous post you should get it.

Hippo said...

Well that certainly cheered me up this morning!

columnist said...

We aim to please. Hope you're OK!

Parnassus said...

It's good to know that it's not only Asian products that have ridiculous names (from an English vantage point).

Blue said...

Naughty .... but nice. Who said that? Tommy Cooper?

columnist said...

Parnassus - yes. You'd think with all the resources at their disposal Hermes might have considered whether it would translate well.

columnist said...

Blue - Dick Emery?

Francine Gardner said...

I actually picked up this eau de toilette at Charles De Gaulle airport. It is very light and fresh justv as the name indicates, a roof garden...

Loi Thai, Tone on Tone said...

That's from Hermes??? Geez, what brilliant fashionista thought of that!

columnist said...

Francine - well, glad to hear it at least smells good!

columnist said...

Loi - one has to wonder. Presumably a rare one (with a sense of humour).

The Devoted Classicist said...

I presume it is supposed to translate "a garden on the roof". But having spent time in France - but far from a master of the language - am I showing my age or is "toit" still sometimes used as slang for a breast?

columnist said...

DC - yes literally "a garden on the roof", (which sounds strange in English), or "roof top garden". But why call a scent that? But, no toit, if one pronounced the last "t", which I know one doesn't in French, sounds like a slang word in English (twat) that refers to female genitalia.

Bourbon & Pearls said...

Dick Emery - I'm in stitches here, I had forgotten all about him! Honestly everything I liked in Georgian Antiques was £20,000, everything hubs liked was £1000, I also like expensive things, it's a curse.

columnist said...

I'm wondering whether it was in fact Dick Emery, (he used... "you are awful, but I like you", with a nudge that knocked the recipient to the floor). Maybe it was Kenny Everett?

I'm amazed at Georgian Antiques' prices, (or perhaps less amazed at your expensive tastes). The thing that made me balk the last time (10 years ago) was a pair of Regency hall chairs, which were over 3000 quid. I did buy a pair of William IV chests of drawers, which are still of the Georgian simplicity that attracts me to that era of furniture, before his neice's eponymously named furniture style, which I loathe. And a very pretty and simple George III table, which was in our hall in Edinburgh, but now in an alcove here in Bangkok.

Thomas said...

I had a Vietnamese client named Luong Phat Thang- We called him Luong ,pronounced Long

Mark D. Ruffner said...

That is an interesting choice of words. I would almost prefer a soley made up name.

columnist said...

Thomas - one of my father's bosses was called Dick Large. I kid you not.

columnist said...

Mark - yes. Anything really.

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